Now, more than ever, there is a growing emphasis among consumers for diversity and personalization of products. Today’s consumers are taking their wellbeing into their own hands by seeking out products that offer targeted health solutions aligned with their requirements. This pattern has disrupted the functional food and beverage category.

This white paper explores the latest developments within the personalized nutrition trend and offers insights, including:

• Emerging opportunities for manufacturers of functional food and beverage products.
• Demographic differences that influence consumer desire for personalized products.
• How to offer customized health benefits in a functional food and beverage product using branded ingredients.

To download this white paper, please fill out the form on the right.