The beverage category is rapidly evolving with functional beverages predicted to emerge as the fastest growing sub-segment over the coming years. Probiotics in functional beverages present a key opportunity for manufacturers, but a variety of factors must be considered before developing and launching a new functional beverage that resonates with today’s consumers.

This white paper explores functional beverage trends and provides insights into probiotic beverage innovation:

• From health benefits to beverage format, learn the key facts and trends to consider before launching your next functional beverage.
• Probiotic beverages can come in many formats and deliver a variety of benefits. Categories with significant market opportunity are examined within.
• Not all probiotics are suitable for beverage applications – understand why probiotic stability is critical to beverage success.

To download this white paper, please fill out the form.